1. Tell us about your role at VC Innovations – what do you actually do, and what’s the best part of it?
I’m a Senior Marketing Executive at VC Innovations, but if you ask me to sum up my role in one sentence… that’s a tough one (which is a good thing!).
On any given day, I could be designing signage for events, creating assets for socials and clients, working on logos, planning marketing campaigns, drafting posts & emails, or even making and editing Reels – which has recently become one of my favourite things to do. Occasionally, I even wear a coder’s hat (but let’s not make that a habit!).
What’s the best part? The team, the creativity, and the freedom to push boundaries. Every day brings something new, and I love the fact that I get to experiment, learn, and try different things – all in one place.
2. What’s one unexpected skill (or completely random talent) you have that helps you at work?
Apparently, I have a “unique set of skills for a marketer” (according to Alex, at least!). But honestly, I wouldn’t say they’re all unexpected – if anything, they’re just really useful to have in this kind of role.
When I first started, creativity felt like an unexpected skill in Ops. Now that I’m in Marketing, it’s a given, but it still plays a huge role in everything I do.
If I had to pick something truly unexpected, I’d say teaching skills and patience. I’m a good explainer and (somehow) never get tired of repeating the same thing over and over again until it clicks. It turns out, that comes in handy more often than you’d think!
3. Explain ‘What VC Innovations does?’ – in 15 words or less.
Breaking the noise in fintech with bespoke experiences, meaningful connections, and a tailored approach.
4. If you could swap jobs with anyone in the company for a day, who would it be and why?
I wouldn’t leave marketing for anything now. But if I had to pick, I’d go for sales and take on Victor Cruz’s role for a day. I love listening to his calls with clients – the way he comes up with bold ideas that seem impossible at first (and always come with a “my Operations team will not be happy with that” disclaimer). But somehow, everything works out in the end… even a sauna at the FTT Fintech Festival! His energy, creativity, and the way he engages with clients make his role really interesting to watch.
5. Would you describe yourself as an AI expert, dabbler, or Sceptic?
I am not an expert, but I do find AI fascinating to watch as it evolves. I use ChatGPT now and then for idea generation and occasional tweaks, but one thing’s for sure – we won’t be replaceable. People connect with people, not bots. Plus, AI hasn’t quite reached the stage where it can do my job – it’s not creative enough, not attentive enough, and definitely doesn’t always get how my brain works!
6. AI + Me: How do you use AI in your role?
I use AI when I need a quick visual reference before designing – it doesn’t always get it right, but it’s a good starting point. It also helps me brainstorm ideas for future posts. If I need to tweak my wording or make sure my tone of voice is consistent, I turn to Grammarly.
P.S. Outside of work, my ChatGPT history is off-limits – let’s just say it knows way too much about me and my preferences!
7. Biggest win, biggest lesson, or funniest career fail – what’s something that’s shaped how you work today?
My career has been a bit of a rollercoaster – starting in translation and teaching, taking a detour as a Student Dean, and somehow landing in marketing and design. I’ve worn many hats, and while my funniest career fails exist for a reason, they’ve never been big enough to make headlines and called the biggest (maybe because I always strive for perfection – who knows?).
One thing I’m truly proud of is having worked with so many different people across industries. As for the biggest lesson I’ve learned – never underestimate yourself. Push your limits, speak up, and make sure you’re seen and heard – I think this is the only way to grow, develop, and create something meaningful.
